Increasing Our Client’s Market Operations by Launching the Sub-Brand TOV Siding
GorbMedia has been working with TOV Holdings for their other businesses. This time, we helped them launch another sub-brand, TOV Siding.
Branding, Website, Social Media
Web and Mobile
integrated marketing plan for a relatively more minor budget
Project Overview
After successfully launching another sub-brand called TOV Restoration, our client, TOV holdings, decided to build and launch another company to increase their market share in the Seattle Greater Area. TOV Siding & Roofing was born, and we helped them introduce these new brands to the rest of the world.
- Branding - We developed a brand identity that sets TOV Siding & Roofing apart from competitors while also representing the message and values of the whole TOV brand.
- Website - We maintained consistent traffic growth using a video-first approach to showcase their previous work.
- Social Media - We introduced the brand to the community by highlighting their previous client’s feedback, consequently attracting new clients.
Execution
Since we are launching a brand new business for our client, we developed a brand identity for TOV Siding & Roofing first and foremost. The siding and roofing industries are two of the most competitive subcategories of the construction industry in the Seattle area, so we made sure that we are building a unique and likable brand while also incorporating some of the TOV brand elements.
Our main goal was to build a platform to serve as the sales team’s liaison with potential clients for their website. We used a video-first approach in showcasing all of their siding and roofing projects, supplemented by search-engine-optimized content pieces to deliver organic traffic.
Lastly, we launched TOV Siding & Roofing’s social media pages. When potential clients look for samples of their projects and feedback from fellow homeowners, they will be right before new clients to introduce them to the company.
Project Results
- Developed a lead-generating integrated marketing plan for a relatively more minor budget
- Higher quality leads gathered through organic means
- Successfully customized and launched a new brand identity, a new website, and new social media pages.
Don’t take our word for it.
See what our past clients say.
“Best Development Agency”
GorbMedia has been instrumental in our digital and online positioning. Their creative team worked on our brand, created profiles on social networks, and built our website. The contribution to the Shepel Design & Build experience by GorbMedia is key in our success.
“True Experts in Web Development”
We have been working with Arthur for a long period of time. In this time he has helped us grow our business though Organic Leads using the SEO Plan. He is creating not just a website but a brand identity. He has provided us with professional photos and videos, which were the highest quality I have ever seen. During the process, he was always available for questions, he would always provide all the information needed to get our project done on time.
“One of the best agencies out there”
We have been working with Gorbmedia for over 3 years now and they have done great job. They are very professional, helpful and communicate well. We recommend them to anyone who wants to develop a website or new branding.
“Best Development Agency”
Working with Gorbmedia was an absolute pleasure. They have been very easy to work with, and were able to quickly make all the changes we requested. I'm so happy with how our logo and branding turned out! Highly recommended!
“One of the best agencies out there”
Absolutely great job, Gorbmedia did for TOV Fencing. They did a really great job and I recommend them to anyone who is interested in construction website. The website Performance is amazing and super fast.
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